Our Privacy Policy
Last Updated: Jun 4, 2024
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Professional and Education Information, including employment-related information
- Inferences from Other Data, including inferences created from other personal information collected
- Personal Identifiers, including name, telephone number, and online Identifiers
Browser Cookies
We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you've added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks, Other consumers (e.g., referrals), and Retail Partners.
The categories of information we may collect include:
Ad Networks
- Personal Identifiers, including Name, Email address, and Online Identifiers
- Internet Activity
- Commercial Information, including Purchases
Other consumers (e.g., referrals)
- Personal Identifiers, including Name, Email address, and Telephone number
Retail Partners
- Personal Identifiers, including Name
- Commercial Information, including Purchases
How long we keep your data
We retain the personal information we receive as described in this Privacy Policy for as long as you purchase our products and services, as necessary to fulfill the purpose(s) for which the personal information was collected, to provide our products and services, to resolve disputes, to establish legal defenses, to conduct audits, to pursue legitimate business purposes, to enforce our agreements, and to comply with applicable laws. We do not retain data for any longer than is necessary for the purposes described in this Privacy Policy, and once we no longer need to retain your personal information for the purposes described above, we will destroy, erase, or deidentify it per our data retention policies and applicable law. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold it.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Email address | We delete or anonymize data concerning your use of our website within 7 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 7 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Postal address, Credit or debit card number | We keep customer feedback and correspondence with our customer service for up to 7 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Email address, Telephone number, Online Identifiers, Internet Activity, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Email address, Purchases | We retain review, survey, and feedback data for up to 7 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address | We retain records related to privacy requests for a minimum of 24 months following the completion of the request. |
| Data we collect for security purposes, including Email address | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
Why we process your information
We process personal information for the following business and commercial purposes:
- Conducting Surveys
- Creating Customer Profiles
- Data Storage
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Internal Business Operations
- Operating our Website or Mobile Apps
- Organizing & Managing Data
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Tracking Purchases & Customer Data
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Operations Tool, Data Analytics Providers, Data Brokers, Governance, Risk & Compliance Software, Payment Processors, Sales & Marketing Tools, Shipping Services, and None |
| Internet Activity | Ad Networks, Business Operations Tool, Commerce Software Tools, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Data Analytics Providers, Data Brokers, Sales & Marketing Tools, and None |
| Commercial Information | Ad Networks, Business Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Operations Tool, Data Analytics Providers, Data Brokers, Payment Processors, and Sales & Marketing Tools |
| Financial Information | Business Operations Tool, Commerce Software Tools, Customer Support Tools, Data Analytics Providers, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and Shipping Services | Business Operations Tool, Data Analytics Providers, Data Brokers, Payment Processors, and Sales & Marketing Tools |
| Location Information | None | Data Brokers |
| Inferences from Other Data | IT Infrastructure Services and Sales & Marketing Tools | None |
When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
Collection and Disclosure of Personal Data
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes:LiveIntent, USPS, Google Pay, QuickBooks, Recruitee, 15Five, Fosdick, Hootsuite, Taboola, Facebook Ads, Google Ads, Apple Pay, DHL, Facebook Pay, FedEx, PayPal - Pay with PayPal, Venmo, Pay Later, Shop Pay, Friendbuy, Gorgias, Gusto, Postscript, Black Crow AI, Veeva, Instagram Ads, Tiktok Ads, Youtube Ads, Retention.com. To understand how these parties handle your data, please refer to their respectiveprivacy policies.
Cookie Notice
We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.
Essential Cookies
We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.
| Cookie Name | Provider | Duration |
|---|---|---|
| cart_currency | Shopify | 14 Days |
| keep_alive | Shopify | 31 Mins |
| secure_customer_sig | Shopify | 1 Year |
| shopify_pay_redirect | Shopify | 1 Hour |
Analytics Cookies
These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.
| Cookie Name | Provider | Duration |
|---|---|---|
| __pdst | 28 Days | |
| _ga | Google Analytics | 1 Year 27 Days |
| _gid | Google Analytics | 1 Day |
| _landing_page | Shopify | 14 Days |
| _orig_referrer | Shopify | 14 Days |
| _s | Shopify | 31 Mins |
| _shopify_s | Shopify | 31 Mins |
| _shopify_sa_p | Shopify | 31 Mins |
| _shopify_sa_t | Shopify | 31 Mins |
| _shopify_y | Shopify | 28 Days |
| _y | Shopify | 28 Days |
Personalization Cookies
We do not use cookies to personalize content for you.Advertising Cookies
These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.
| Cookie Name | Provider | Duration |
|---|---|---|
| __kla_id | Klaviyo | 1 Year 27 Days |
| _fbp | Meta Ad Network | 2 Months 29 Days |
| _gcl_au | Google Ads | 2 Months 29 Days |
| _pin_unauth | Pinterest Ads | 28 Days |
| _pinterest_ct_ua | Pinterest Ads | 28 Days |
| _rdt_uuid | Reddit Ads | 2 Months 29 Days |
| _scid | Snapchat Ads | 1 Year 30 Days |
| _sctr | Snapchat Ads | 1 Year 30 Days |
| _tt_enable_cookie | Tiktok Ads | 1 Year 24 Days |
| _ttp | Tiktok Ads | 1 Year 24 Days |
| _ttp | Tiktok Ads | 1 Year 24 Days |
| _uetsid | Microsoft Ads | 1 Day |
| _uetvid | Microsoft Ads | 1 Year 24 Days |
| IDE | Google Ads | 1 Year 27 Days |
| MR | Microsoft Ads | 7 Days |
| MUID | Microsoft Ads | 1 Year 24 Days |
| sc_at | Snapchat Ads | 1 Year 24 Days |
| TapAd_3WAY_SYNCS | 1 Month 29 Days | |
| TapAd_DID | 1 Month 29 Days | |
| TapAd_TS | 1 Month 29 Days | |
| uid | 1 Year 24 Days |
Lawful Bases and Legitimate Interests
We process personal data on the following lawful bases:
- Complying with legal obligations
- Fulfilling contracts
- Consent
- Legitimate interests
Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Conducting Surveys, Creating Customer Profiles, Data Storage, Delivering Targeted Ads, Internal Business Operations, Preventing Fraud, Fulfilling Customer Orders, Processing Payments, Sending Promotional Communications, Operating our Website or Mobile Apps, Providing Customer Support, Tracking Purchases & Customer Data, and Organizing & Managing Data.
International Data Transfers
We may send the personal data of individuals in the EEA/UK to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC) or the UK Information Commissioner's Office (ICO) on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR), the EU-US Data Privacy Framework and UK-US Data Bridge agreements, Standard Contractual Clauses (SCCs) issued by the EC or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK. You may read more about international data transfer mechanisms at the following links:
- https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
- https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
Privacy Rights
Individuals in the EEA/UK have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.
Right to access. You have the right to request a copy of the personal data we hold about you.
Right of portability. You have the right to ask us to transfer your data to another party.
Right to rectification. You have the right to request that we rectify any incorrect information we have about you.
Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.
Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.
Right to object. You have the right to object to our use of data about you.
Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.
Inquiries
Controller contact information
MUD\WTR
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